OUR STORY

OUR STORY

FOUNDATION

SM London was founded in 2009 by a young entrepreneur, Ramon Armond, whose early beginnings were as an upholsterer apprentice in his family business at the age of 13.  As a trainee, he was able to master his skills in all areas of the furniture making process.

He soon developed an unique eye for detail and a passion for quality and beauty. Since our entrepreneurs early start into the world of luxury interiors, SM London has rapidly gained an enviable reputation for its professionalism, quality, and stunning design.

BEYOND DESIGN

We design all furniture in-house and our experts work to create and develop some of the highest quality in interior design you will ever experience. 

Our staff carry out property access checks and measurement services to ensure intricate pieces are made to perfection. For customized items, clients have the option to order CAD technical drawings at an additional cost.

QUALITY CONTROL

QUALITY CONTROL

Our robust frames are handcrafted using beech wood. The top quality hardwood is kiln-dried to ensure its longevity and resistance, then screwed and glued, meaning the frame retains its shape. SM London carpenters are skilled craftsmen with a lifetime experience in furniture making. That is why we are both pleased and confident to provide our customers with a 10-year construction guarantee!
ARTISANS

ARTISANS

The skilled SM London upholsterers have a very keen eye for detail and talented hands to work with a variety of fabrics of different thicknesses, strengths and patterns. In fact, they were originally tailors who have been trained to further develop their abilities to perfection.
WORLDWIDE DELIVERY

WORLDWIDE DELIVERY

We take pride in our ability to ship our luxury furniture to almost anywhere in the world. Whether you're across the country or on the other side of the globe, we ensure a seamless and secure delivery process, so you can enjoy our beautifully crafted items no matter where you are.
ORDER SUPPORT

ORDER SUPPORT

Our knowledgeable team is readily available to assist with any queries you may have regarding your orders. Whether you need assistance with tracking your delivery or have questions about product details, we're here to provide timely and personalized support. At SM London, customer satisfaction is paramount, and we take great care in ensuring that your journey with us is nothing short of extraordinary.
PROJECT MANAGEMENT

PROJECT MANAGEMENT

We take your ideas and aspirations to heart, offering our wealth of experience to achieve the best possible outcome. Our team collaborates closely with you, transforming your vision into reality. From conceptualization to execution, we ensure every detail is meticulously addressed, resulting in a space that exudes luxury and sophistication.
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CONTACT

+44 20 3649 9967

SALES EMAIL

info@sm-london.com

TRADE ACCOUNTS

trade@sm-london.com

MARKETING & PRESS

marketing@sm-london.com